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WE ARE UPDATING OUR WEBSITE

During construction, our current website will still be open, but there may be delays or hiccups. We ask for your patience. We expect to have the updates completed by Monday, March 23, 2026.

We apologize for any inconvenience this may cause and appreciate your patience as we make these exciting improvements.

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Our History

THE FOUNDING

In early 2023, vacation-rental owners and short-term-rental (STR) operators in the Pocono Mountains region began meeting informally. According to the public record, those informal gatherings morphed into an association by April 2023 when the group incorporated with bylaws, volunteers and charter members. Pocono Mountains

The impetus for forming Poconos VRO was two-fold: (1) to give STR owners and managers a united voice in local policy and community affairs; and (2) to elevate responsible hosting practices, advocacy, education and networking in a region experiencing rapid tourism growth and increased regulatory focus.



FOUNDERS & KEY LEADERS

Two of the most visible founding leaders of Poconos VRO are Mark Shay and Marty Nicoll.

  • Mark Shay is a longtime real-estate professional in the Poconos who specializes in vacation homes, STR investment and local markets. His website refers to him as President of PoconosVRO .com and emphasizes the mission “to represent and advance the interests of vacation rental owners in the Poconos and advocate for practical short-term rental regulation.” PoconoVacationHomeSales
  • Marty Nicoll serves as Treasurer of the association and brings decades of financial and real estate experience to the board. According to a board profile, Marty holds an MBA in Finance from Rutgers and a BA in Mathematics from CUNY, and is described as “a numbers-driven leader who knows how to make investments work smarter.” poconosvro.wildapricot.org

To meet our team, click the links below:

Board of Directors

Staff

ALLIANCE WITH THE POCONOS MOUNTAIN VISITORS BUREAU

From the outset, Poconos VRO founders recognized that success for STR owners is interlinked with the broader tourism economy. Thus, the association formed a foundational alliance with the Pocono Mountains Visitor Bureau (PMVB). The Visitor Bureau provides tourism data, research, coordination and supports hospitality-industry collaboration. Having this formal or informal partnership enabled Poconos VRO to position STRs as part of the region’s economic ecosystem, not adversaries to it. Pocono Mountains



THE FIRST STR CONFERENCE & MILESTONES

In 2023, Poconos VRO hosted its inaugural STR conference—it’s listed that the 2024 booklet refers to the “Inaugural Poconos VRO STR Conference” with thanks given to the Visitor Bureau as a partner. Poconos STR Conference According to press release coverage, the association formed in early 2023 and by June 2023 publicly announced itself and programs. PR Newswire

From that platform, the association has grown educational programming, membership services, advocacy campaigns, and industry networking. Today it acts as a trade-association style organization for STR owners, managers and service providers in the region. poconosvro.wildapricot.org

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Address

Poconos Association of Vacation Rental Owners
70 Arrowwood Dr, Unit E
East Stroudsburg, PA 18301


Contact

info@PoconosVRO.org
570-212-9299


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© 2026. Poconos Association of Vacation Rental Owners is a 501(c)6 non-profit organization.

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