WE ARE UPDATING OUR WEBSITEDuring construction, our current website will still be open, but there may be delays or hiccups. We ask for your patience. We expect to have the updates completed by Monday, March 23, 2026. We apologize for any inconvenience this may cause and appreciate your patience as we make these exciting improvements. |
THE FOUNDINGIn early 2023, vacation-rental owners and short-term-rental (STR) operators in the Pocono Mountains region began meeting informally. According to the public record, those informal gatherings morphed into an association by April 2023 when the group incorporated with bylaws, volunteers and charter members. Pocono Mountains The impetus for forming Poconos VRO was two-fold: (1) to give STR owners and managers a united voice in local policy and community affairs; and (2) to elevate responsible hosting practices, advocacy, education and networking in a region experiencing rapid tourism growth and increased regulatory focus. |
FOUNDERS & KEY LEADERSTwo of the most visible founding leaders of Poconos VRO are Mark Shay and Marty Nicoll.
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ALLIANCE WITH THE POCONOS MOUNTAIN VISITORS BUREAUFrom the outset, Poconos VRO founders recognized that success for STR owners is interlinked with the broader tourism economy. Thus, the association formed a foundational alliance with the Pocono Mountains Visitor Bureau (PMVB). The Visitor Bureau provides tourism data, research, coordination and supports hospitality-industry collaboration. Having this formal or informal partnership enabled Poconos VRO to position STRs as part of the region’s economic ecosystem, not adversaries to it. Pocono Mountains |
THE FIRST STR CONFERENCE & MILESTONESIn 2023, Poconos VRO hosted its inaugural STR conference—it’s listed that the 2024 booklet refers to the “Inaugural Poconos VRO STR Conference” with thanks given to the Visitor Bureau as a partner. Poconos STR Conference According to press release coverage, the association formed in early 2023 and by June 2023 publicly announced itself and programs. PR Newswire From that platform, the association has grown educational programming, membership services, advocacy campaigns, and industry networking. Today it acts as a trade-association style organization for STR owners, managers and service providers in the region. poconosvro.wildapricot.org |