News

  • June 22, 2023 6:37 PM | Mark Shay (Administrator)


    Members of the Poconos Association Of Vacation Rental Owners (VRO) are encouraged to update your directory listings so that we can feature your properties on our new Pocono Vacation Rental Guide. The guide will list short-term rentals whose owners pledge to operate responsibly, be good neighbors and deliver an exceptional guest experience. It will be linked from Poconos.org and featured in some SEO activity.

    https://poconosvro.wildapricot.org/Pocono-Vacation-Rental...


  • June 18, 2023 6:40 PM | Mark Shay (Administrator)

    At the past meeting of the Poconos Association Of Vacation Rental Owners (VRO) we approved our trade association joining the Greater Pocono Chamber of Commerce. The goal of membership is to better engage with local business and civic leaders and advance the interest of the STR Industry in the Poconos. We are looking for a PoconosVRO member to serve as Delegate to the Chamber, a volunteer position that would attend events/mixers as our association representative, and in the spirit of capitalism, you could also advance your own business interests. If you are interested, please DM or contact us PoconosVRO@gmail.com

  • June 14, 2023 6:34 PM | Mark Shay (Administrator)

    June 13, 2023 – In response to a growing interest in an organization to advance the interests of vacation rental owners in the Poconos, a group of volunteers has come formed a formal trade association: PoconosVRO, a 501 (c)(6) corporation, supported by membership dues.  

    The vision of PoconosVRO is to be the voice for the vacation home and short-term rental (STR) industry in the Poconos. The organization strives to support responsible regulation which would provide for a level playing field, lobby against overregulation, advocate for individual owners, highlight good practices and stop bad practices, publicize contributions to the region, present opportunities for hotel tax support and assert this is not a place for class action lawsuits.

    “As an STR/VRO owner in the Poconos for six years, I was so excited to hear that there was finally going to be a voice to support owners and promote tourism in the Poconos,” said Ellen Capell. “I have been a small voice in my township and with a formal alliance we will be able to really make a difference and demonstrate the value we bring to the Poconos. I am honored to be part of this association and I believe we are truly saving the Poconos as a vacation destination!”

    PoconosVRO began in early 2023 with informal meetings then by April, the trade association was incorporated with bylaws, active volunteers and charter members joined to show support. The association meets every two weeks and is in the process of forming committees and planning events. 

    “Well-run STRs are a win-win for communities,” said Marty Nicoll who represents PoconosVRO. “They are well kept raising property values, they contribute more tax revenue per home than long-term rentals and they contribute to a healthy growing local economy.”

    According to statistics provided by the Pocono Mountains Visitors Bureau, vacation rentals generated $417,315,980 in bookings in 2022, the tax revenue from this is 9%. Nearly 1.8 million nights were booked in 2022 representing a significant portion of all guests who stay in the Poconos.

    “Vacation home rentals have always been a part of the Poconos’ ethos since the very first days of hospitality growth in the region,” said Chris Barrett, President/CEO of the Pocono Mountains Visitors Bureau. “With the advent of third-party booking sites, vacation rentals grew into a larger part of the tourism industry fueled by increased demand and provide significant economic impact to the four-county region. We are pleased to support the efforts of the Poconos Association of Vacation Rental Owners.”

    Membership provides the funding needed to build the association's infrastructure and help advance the interest of the Short-term Rental Industry in the Poconos. Charter Membership is $150 for 2023. 

    ###

    About Poconos Association of Vacation Rental Owners:

    Founded in 2023, this not-for-profit trade association strives to be the voice for the vacation home and short-term rental industry in the Poconos.  The all-volunteer association represents and advances the interests of vacation rental owners in the Poconos and advocate for practical short-term rental regulation; while providing members with the educational, networking, and resources they need to run responsible and profitable businesses.  Rental Owners can become Charter Members by visiting the association’s website at http://www.PoconosVRO.org

    https://www.linkedin.com/pulse/press-release-new-vacation-rental-association-advocates-mark-shay/?fbclid=IwAR275Tt5-qVErclSeqSVLgcfDUtAZ-4SMJh9B1TWEtjs0UbidO7Mb6vhaQQ

  • June 13, 2023 6:30 PM | Mark Shay (Administrator)

    PoconosVRO to be the voice of short-term rentals in the Pocono Mountains

    By James Hamill on Jun. 13, 2023


    In response to a growing interest in an organization to advance the interests of vacation rental owners in the Poconos, a group of volunteers has come formed a formal trade association: PoconosVRO, a 501 (c)(6) corporation, supported by membership dues.

    The vision of PoconosVRO is to be the voice for the vacation home and short-term rental (STR) industry in the Poconos. The organization strives to support responsible regulation which would provide for a level playing field, lobby against overregulation, advocate for individual owners, highlight good practices and stop bad practices, publicize contributions to the region, present opportunities for hotel tax support and assert this is not a place for class action lawsuits.

    “As an STR/VRO owner in the Poconos for six years, I was so excited to hear that there was finally going to be a voice to support owners and promote tourism in the Poconos,” said Ellen Capell. “I have been a small voice in my township and with a formal alliance we will be able to really make a difference and demonstrate the value we bring to the Poconos. I am honored to be part of this association and I believe we are truly saving the Poconos as a vacation destination!”

    PoconosVRO began in early 2023 with informal meetings then by April, the trade association was incorporated with bylaws, active volunteers and charter members joined to show support. The association meets every two weeks and is in the process of forming committees and planning events.

    “Well-run STRs are a win-win for communities,” said Marty Nicoll who represents PoconosVRO. “They are well kept raising property values, they contribute more tax revenue per home than long-term rentals and they contribute to a healthy growing local economy.”

    According to statistics provided by the Pocono Mountains Visitors Bureau, vacation rentals generated $417,315,980 in bookings in 2022, the tax revenue from this is 9%. Nearly 1.8 million nights were booked in 2022 representing a significant portion of all guests who stay in the Poconos.

    “Vacation home rentals have always been a part of the Poconos’ ethos since the very first days of hospitality growth in the region,” said Chris Barrett, President/CEO of the Pocono Mountains Visitors Bureau. “With the advent of third-party booking sites, vacation rentals grew into a larger part of the tourism industry fueled by increased demand and provide significant economic impact to the four-county region. We are pleased to support the efforts of the Poconos Association of Vacation Rental Owners.”

    Membership provides the funding needed to build the association's infrastructure and help advance the interest of the Short-term Rental Industry in the Poconos. Charter Membership is $150 for 2023.

    ###

    Download PDF

    About Poconos Association of Vacation Rental Owners:

    Founded in 2023, this not-for-profit trade association strives to be the voice for the vacation home and short-term rental industry in the Poconos. The all-volunteer association represents and advances the interests of vacation rental owners in the Poconos and advocate for practical short-term rental regulation; while providing members with the educational, networking, and resources they need to run responsible and profitable businesses. Rental Owners can become Charter Members by visiting the association’s website at http://www.PoconosVRO.org.

    https://www.poconomountains.com/articles/post/new-vacation-rental-association-in-the-pocono-mountains-advocates-for-practical-regulations/?fbclid=IwAR0NapYvzdiWxON6lN5SuEuO2KOYHnCpTWdpzp6rPdV1YdjaDwq05jV43s8

  • June 11, 2023 6:44 PM | Mark Shay (Administrator)

    Members can view the presentation here: https://poconosvro.wildapricot.org/Even-Presentations

    Become a Member: JOIN US! 

  • June 02, 2023 6:56 PM | Mark Shay (Administrator)

    The Poconos Association Of Vacation Rental Owners (VRO) is pleased to announce that we have surpassed 24 official paid Charter Members, a nice milestone as we step past our start-up phase. As our Treasurer reported at our latest membership meeting: "we're now a real thing!"

    Our next membership goal is 100 Charter Members in 2023, so we still have a long way to go. For those who have joined our social media, we encourage you to also take our Responsibility Pledge, pay $150 and formally join as a member. Visit http://www.PoconosVRO.org and click the members tab. You'll be asked for some background and be given the opportunity to pay by card. If you'd prefer to receive an invoice, please feel free to contact us at: PoconosVRO@gmail.com

    Thanks you for supporting our efforts to be the voice of the STR industry in the Poconos.

  • May 15, 2023 6:59 PM | Mark Shay (Administrator)

    Short-Term Rental Owners Are UNDER ATTACK in the Poconos! There is no denying that there has been a ton of controversy in the Poconos with short-term rentals. Many of the townships and HOA communities have been scrambling to figure out a way to either eliminate, restrict, and enforce rules and regulations pertaining to short-term rentals.

    For the longest time there has not been a true "Voice" for the vacation rental owners, until now! In response to a growing interest in starting an organization to advance the interests of vacation rental owners in the Poconos, a group of volunteers has come together and formed a formal trade association - The Poconos Association of Vacation Rental Owners.

    To learn more about joining our cause to represent and advance the interests of vacation rental owners in the Poconos and advocate for practical short-term rental regulation, visit our website - http://www.poconosvro.com/

    Check out my video on the organization here - https://youtu.be/G9xZu3ozRNM



  • May 12, 2023 7:09 PM | Mark Shay (Administrator)

    The Pocono Mountains Visitors Bureau (PMVB) is a resource for industry statistics, economic impact figures and resources for the tourism industry.

    As a member, we provide you the benefit of knowledge and information to help you succeed in the tourism industry.

    New Releases:

    We have the following available:

    • Previous years of the PMVB's Annual Report
    • Population by County (based on counties which are a two hour drive from the Pocono Mountains)

    For questions regarding available reports, please contact Brian Bossuyt.

    Research Links:

     MORE: https://www.poconomountains.com/about-us/research-travel-impacts/

  • May 11, 2023 7:07 PM | Mark Shay (Administrator)

    The Pocono Mountain Visitors Bureau recognizes that Vacation Rentals are a key to the tourism industry in the Poconos and has been supportive of our association. As our recent meeting with them, they shared a dashboard that contains STR data and AirDNA summary date for the region. Interesting information that might be useful in marketing your STR:

    https://www.poconomountains.com/about-us/pmvb-marketing/marketing-dashboard

  • May 10, 2023 6:53 PM | Mark Shay (Administrator)


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info@PoconosVRO.org  -  70 Arrowwood Drive, Unit E, East Stroudsburg, PA 18302

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